Expects double-digit growth in 2016 with the upcoming opening of
the premium LG brand shop
Doha, Qatar, Sep 20, 2016: LG Electronics, a global leader and technology innovator in consumer electronics, celebrates its 30-year partnership with Video Home & Electronic Centre, LG’s local distributor, who has been instrumental in the brand’s leadership in Qatar.
Video Home & Electronic Centre this year celebrates its 36th year of successful operations. Its footprint across Qatar includes a chain of 12 retail outlets of its flagship brand Jumbo Electronics. These showrooms are backed by one of Qatar’s largest after-sales service centers of over 2200 sq m. Video Home’s good relations with channel partners that include leading hypermarkets, specialty retail outlets, dealers and more ensure that the brand has a presence at every populated location in the country.
The association with LG began in 1986 with the first Electronics showroom for LG, then Goldstar opened in 1989 in Musheireb, which was followed with many other exclusive LG showrooms. Over the years many innovative products have been brought to market like Televideo (a television with a VCR in 20 inch size) and mobile phones to now smartphones. From CRT TVs, Projection TV, LED TVs and now OLED TVs. From single-door refrigerators to now Door-in-Door Refrigerators and to the latest inverter compressors for ACs with energy efficiency ratings as per Qatar’s new laws – all of which have been introduced by LG.
Qatar's consumer electronics market is one the most lucrative in the world with high incomes and a strong consumption culture. Over the last 30 years Video Home & Electronic Centre has played a significant role in establishing the LG brand across households in Qatar. Since 2000, the company has achieved a compound annual growth rate (CAGR) of 16.57%. Video Home expects to reach QAR 500 million in revenue with LG brand by 2016 – 17.
“I am pleased to celebrate our 30-year partnership with Video Home & Electronic Centre as it has been the backbone of Qatar’s evolving consumer electronics landscape. Qatar is a key market to us as local consumers are very tech-savvy and contribute significantly to our growth. We would like to thank Video Home & Electronic Centre for 30 years of dedication and valuable support to make LG, the brand of choice among consumers. We look forward to paving the way to celebrate more milestones over the years to come,” said Mr. Yong Geun Choi, President of LG Electronics Gulf.
To celebrate the milestone, LG has announced that it will open its first premium brand shop in Mall of Qatar by October 2016. The grand opening would showcase all of LG’s latest products, and expects to contribute towards double-digit sales growth in the country by end of 2016.
Conceptualized with an intuitive layout, the outlet is specifically designed to showcase LG’s cutting-edge technology from across different business units including Home Appliances, Home Entertainment, Mobile Communications, IT and Residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG Electronics premium range of products will be showcased within dedicated corners in the showroom.
This will be preceded with an ATL & BTL campaign to promote the 30-year partnership. A special consumer offer will also be rolled out thanking customers for being a part of this journey with LG and Jumbo Electronics.
“LG Electronics has always strived to live up to be the market standard and being a global leader and technology innovator in consumer electronics. We have enjoyed a great partnership over these years and this milestone represents the strengthened partnership we have in place. We look forward to the next chapter with the new premium brand shop opening, which will be welcomed by consumers in Qatar,” said Mr. CV Rappai, Director and CEO, Video Home & Electronic Centre.
Over the years, Video Home & Electronic Centre has received numerous awards from LG for excellence in Sales, Project Business, Best Practice, Outstanding MEA Service, Green & Sustainable Marketing and many more.
LG & Video Home together over the years have also sponsored many activities and events like the prestigious Emir Cup for Football, Musical Events that involved prominent Indian singer like Sonu Nigam, a quiz competition for the schools in Qatar, cooking workshops for women and many others over the years.
LG Air Conditioning systems in Qatar introduced as ‘GoldStar’ almost 25 years ago are now in a new chapter. When GoldStar was still in its infancy in the Qatar Market, Video Home & Electronic Centre was able to have major breakthroughs with the support of the ever-loyal project owners and consultants who found that GoldStar Air Conditioners were a formidable entity in the air conditioning market.
Many of the units installed in some projects over 20 years ago are still functioning remarkably well. Numerous projects from villas to apartment buildings continued with the brand loyalty and the evolving of the products with LG’s continuous R&D as some have now changed to the fourth & fifth generation VRF models, which are better known as ‘MULTI-V’.
LG’s Commercial Air Conditioning for multiple projects - small and big with Ceiling Concealed Ducted Splits and subsequently with Multi-V for many landmark projects in Qatar have now crossed the thousand-projects mark and is continuing the journey.
Video Home & Electronic Centre is the only company in the GCC to solely distribute the entire portfolio of LG products in both the B2C and B2B segments while retaining the No.1 market share in Air Conditioning and Home Appliances.
LG has also announced that it would introduce its much-awaited LG SIGNATURE lineup of high-end products including 4K OLED TVs in Home Entertainment, TwinWash washing machines in Home Appliances, etc. in Qatar over the coming months.