Jul-26, 2016

Qatar becomes the first market in the GCC for LG OLED TV Series launch

Doha, Qatar, 26th July 2016: LG Electronics, a global leader and technology innovator in consumer electronics has officially launched its premium OLED TV series and Super UHD TV range in Qatar. The launch held in association with Video Home & Electronic Centre, LG’s local distributor, marks the debut of LG’s latest TV range in GCC.

The latest LG premium TV line-up showcase includes, LG E6, EG97, UH95, UH85 and UH77 ranging from 55 to 86-inches, known for its premium design, and most importantly the support of Multi HDR Solutions – HDR10 and Dolby Vision™.

LG’s 2016 OLED TVs belong to the brand’s exclusive lineup of TVs that support both of the HDR formats that are classified as industry-standard – the HDR10 backed by the Ultra HD Alliance’s (UHDA) (which is an open format) and Dolby Vision™, which has already been adopted by major studios and service providers and have received a global recognition.

Commenting at the launch, Mr. Yong Geun Choi, President, LG Electronics Gulf, said, “LG has been constantly focusing on raising awareness of OLED TVs, fostering substantial market potential for this latest TV format. Globally and regionally, this has resulted in a positive impact on the sales of OLED. Qatar is a key market to us as local consumers are very tech-savvy and contribute significantly to the evolving market landscape. We are proud to mark the GCC debut of the latest OLED series in Qatar with Video Home & Electronic Centre and drive to make OLED the market standard.”

According to reports and scientific studies alike, OLED otherwise known as Organic Light Emitting Diode, delivers the best-looking picture of any type of TV display today. OLED has the ability to turn each individual pixel on or off. This makes backlighting unnecessary, allowing TV to display perfect black and an infinite contrast.

Coined as a revolutionary new technology, OLED allows for televisions to display true black in a way other TV technologies sold today just can’t. With this incredible precision, OLED TVs can render crisp, nuanced images down to the most precise details. OLED’s deep black also serves as the perfect backdrop for rendering vibrant colors without light noise interfering with the picture.

Beyond compatibility, LG’s OLED TVs offer a nuanced HDR experience, rendering deeper, more detailed darks and brighter highlights. This versatility makes the OLED HDR experience more complete.

LG’s ULTRA Luminance technology greatly enhances contrast between dark and bright areas, delivering vivid HDR images while Contrast Maximizer offers additional depth and contrast by separating objects from their backgrounds. With 10-bit panels and 10-bit processing power, LG OLED TVs can render more than a billion possible color variations – another reason that Academy Award-winning directors are recognizing the power of LG OLED TV, noting that nothing can compare to the technology when it comes to accurately portraying the original cinematic intent.


Along with a wider color gamut, LG OLED TVs can display the finest details of color and gradation. What’s better is that OLED’s incomparable picture quality holds up even from wide viewing angles so everyone can appreciate its color and clarity from any seat in the house. The same cannot be said for most LCD TVs, which suffer from color washout and lower contrast when off-axis. 

"LG’s pioneering spirit in television design can be seen in how thoroughly the company has dominated the emerging OLED market. LG’s entire OLED TV lineup delivers stunning picture quality alongside the company’s patented perfect black image rendering technology, improved brightness, and an expanded color spectrum, all housed in innovative, slim designs. As the only television manufacturer currently to meet both UHDA’s HDR10 and newly announced Dolby VisionTM HDR standards, LG is paving the way for a more innovative, immersive and experiential TV viewing experience in the coming years. We are excited to partner with LG and make these latest innovations available for consumers in Qatar,” said CV Rappai, Director and CEO, Video Home and Electronic Centre.


LG’s technological advancements in OLED technology is also promising with the potential it has created by expanding the market share in the premium TV market. According to latest reports, LG plans to triple its OLED TV sales while the company doubles its UHD TV global market share. Research firm IHS estimates that the size of the UHD TV market would expand by up to 150 percent by the end of 2016, while the OLED TV market volume would triple during this year.


The latest LG OLED TV models will be available at all leading electronic retail stores in Qatar from next week.


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