Dec-17, 2015
  • Digital Innovation, a unit of Video Home & Electronic Centre is the distribution partner of the new range of products in Qatar.
  • Products built on the competencies of Eureka Forbes, India’s most trusted water purification brand
Doha,December16, 2015: Forbes Lux, the joint venture of Eureka Forbes, a multiproduct organisation that is part of India’s ShapoorjiPallonji Group, and Lux International, the world’s leading and first multinational direct selling company, has marked its expansion into Qatar with a distribution tie-up with Digital Innovation, a division of Video Home & Electronics Centre.
Headquartered in Switzerland, Forbes Lux redefines healthy lifestyles with its impressive roster of water purifiers, vacuum cleaners, air purifiers and steam cleaners, among others.  Having gained a strong footprint in key global markets, Forbes Lux is bringing its superior range of products to Qatar, through its distribution partnership with Digital Innovation. At a glittering ceremony held in Doha, Forbes unveiled the key products in its portfolio of water purifiers and vacuum cleaning systems.
The newly introduced water purifier range employs advanced technologies like reverse osmosis (RO), ultraviolet (UV), ultrafiltration (UF) and offline, which ensure the highest hygiene standards. The RO technology, for example, separates dissolved salts from a water stream as well as molecules and ions in solution. The UV systems expose supply water to intense ultraviolet radiation killing pathogenic bacteria. Water purifiers with UV and UF technologies are ideal for the Gulf region where the water in most areas has total dissolved solids (TDS) ranging from 100 to 170. The offline water purifiers do not require electricity or constant running water and are ideal as storage water purifiers. 
Forbes Lux has launched Forbes Nectar, a smart and consumer friendly multi stage storage water purifier. It has a 100% chemical free purification process which removes all the bacteria, virus and cysts from drinking water and makes the water safe for consumption. It is also equipped with the advanced Auto shut off system, which stops the purification process if the cartridge life is exhausted. 
Forbes Lux has also launched Hair Guard, a unique product in the Qatar market to tackle the problem of excess chlorine present in water in Qatar. The Hair Guard, removes excess chlorine thereby reducing hair fall and at the same time improving hair shine and reducing premature greying. The Hair Guard connects easily to a shower. The Forbes Hair Guard comes with a patented KDF filter cartridge that removes 95% chlorine, chemicals and heavy metals from the water.
Forbes Hot & Cold Water purifier with UV & UF technology,Forbes under the Sink employing with RO technology, Forbes Smart range water Purifiers that employs cross beam UV technology &Forbes Nectar with a multistage purification requires no electricity,are some of the water purifiers from wide range of Forbes, showcased at the launch. The water purifiers by Forbes Lux are certified by over 110 labs globally.
Also unveiled at the ceremony were the lightweight Forbes Easy Clean portable vacuum cleaner and the Forbes Car Vacuum cleaner, under home cleaning solution with handy vacuum cleaners with powerful suction force. 
Digital Innovation provides free installation to the products that require installation and service whenever required by the customer. Adequate stocks for filters and other spare parts are available with Digital Innovation. Forbes range is available across Jumbo Electronics showrooms.
Eureka Forbes Limited is India’s most trusted water purification brand for over 30 years. Eureka Forbes is a multi-million, multi-product and multi-channel organization. The company ranks amongst India’s Most Admired Consumer Durable Companies and the Best Employers in Asia and India. Eureka Forbes and Lux International from Switzerland entered into a joint venture to form Forbes Lux. Together Eureka Forbes and Lux International has over 100 million customers across the globe through direct sales and distribution partners.
Digital Innovation is a group company of Video Home & Electronic Centre. Digital innovation has exclusive distribution of other brands like Maytag, Super General, Videocon etc. Video Home & Electronic Centre is the sole distributors of world renowned brands likeLG, Harman Kardon, JBL, Ariston, Indesit, Brother, Nikai and many more. The group operates Qatar leading electronics chain, Jumbo Electronics. It has Qatar’s largest electronics & appliances after sales service facility, is a premium dealer for Ooredoo products and has also diversified in to MEP product supplies and turnkey contracting and Real Estate. With a network of over 200 dealers Video Home & Electronic Centre is expanding rapidly. 
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