May-24, 2015

A Journey with a Vision – Jumbo Electronics, Qatar

Celebrating 35 Years

Video Home & Jumbo Electronics founded by late Mr. Jassim Mohammed Sulaiman and two of his colleagues along with first employee & co-founder Mr. CV Rappai is now in its 35th year of successful operations in Qatar and quite aptly follows a vision:


“To bring the most technologically advanced and reliable electronic, communication and household products and related services of the highest quality to individual and institutional consumers in the country and make these products and services available at the most fair and competitive prices, creating and sustaining the long-term goodwill of the consuming public.”


And a Mission worthy of its Vision: “To constantly monitor international developments in electronic, communication and household products and initiate efforts to source them to meet present and emerging requirements in the Qatar market. To continuously enhance the competency level of personnel through training and motivation, to expand the sales and network to serve a larger segment of consumers and to render the best after-sales service possible.”


Growing up from a single electronic showroom with  3 employees and few products in 1980 to a diversified organization in various fields of business,  with over 15 electronics outlets, around 1000 employees and more than 500 product categories representing 100 brands makes Jumbo the undisputed leader with largest electronics retail chain and distribution network in Qatar.


At the outset of the 35th anniversary, the company expressed gratitude to the Founder Late Jassim Mohammed Sulaiman who guided the organization till July 2013 before passing the torch to the next generation, his heir Mr. Sajed Jassim Mohammed Sulaiman.  


Jumbo’s Board is chaired by HE Sheikh Ahmed Bin Saif Al-Thani supported by Vice Chairman & MD Mr. Sajed Jassim  Mohammed Sulaiman and Directors HE Dr. Hajar Ahmed H B Al Binali, HE. Ahmed Abdulla Al Khal & Mr. C.V. Rappai Director & CEO.  Further, a team of high-caliber professionals supports the day-to-day operations of the company.


The parent company Video Home & Electronic Centre has Jumbo Electronics its flagship retail chain, Jumbo Lifestyle Galleries for LG’s exclusive product ranges, Jumbo Security Equipments & Services, Jumbo Fire Protection & Safety Engineering and Jumbo Electromech Engineering as a Total Solutions Provider for B2B & B2C in products, technology and services.


Jumbo Electronics has been on a growth curve over the past few years with a turnover of QR 65 million in 2000 it is on its way to reach a turnover of QR 1 billion by 2016. Thereafter it plans to achieve a constant CAGR of around 10% till 2020.

Jumbo Electronics

Jumbo Electronics is the flagship arm of the Jumbo Group offering a diverse set of brands with top-of-the-range products.  With over 15 retail outlets spanning the length and breadth of the country and offering more than 500 products across 50 different brands through a 5,000 shopping space, it is now a household name in Qatar. 


Jumbo Electronics is in line with world standards and was the first electronics trading organization in Qatar to receive ISO certification in 2002 and currently holds the upgraded ISO 9001:2008 certification.


Amongst Jumbo’s prominent brands are LG, Indesit, Ariston, Oscar, Brother, JBL, Harman Kardon, AKG, Onida, Ariston, Kenwood, Supra, Olympus, Safari, Campomatic, Sunstech, Nikai, Binatone, Rotpunkt, Symphony, Dometic, Secutron, Bosch Advantage line, Hitachi Power Tools etc.


Jumbo’s network of branches across the different parts of the country provide real convenience to customers by being closer to them.  The various outlets of Jumbo Electronics & Harman House are at Airport Rd, Al Mirqab, City Centre, New Rayyan, Mesaeed, Salwa Rd, Sanaya, Najma, Al Khor Mall & AlKhor commercial area, Souq Faleh, Barwa Village. All these showrooms together give an average footfall of 50,000 a month.


Jumbo’s reach is further backed and strengthened by a network of 675 Dealers, Sub-dealers, Hypermarkets, B2B customers including government institutions, contractors & consultants built and nurtured over 35 years on trust.


All products sold through Jumbo showrooms are available for purchase at the online portal of their subsidiary company ‘Spark Lifestyle Electronics”. All special promotions and offers are available online as well with many more planned for the year. There will be special promotions during Ramadan, Eid, New Year and other special occasions.

Projects Division

Since 2002 Jumbo has completed more than 2500 projects comprising of ordinary villas, apartment complexes, palaces, commercial complexes, mosques and in the educational, hospitality & health sectors. Products from leading brands in air conditioners, built-in appliances, free standing appliances, televisions, interactive hotel televisions, mini bars, safes, digital door locks and fire and safety products, CCTV etc catered to the varied needs of its customers.


Premium Dealer of  Ooredoo & a Nojoom Partner:

Jumbo for many years now has been a Premium Dealer for Ooredoo Products & Services. In recognition of this and jumbo’s high service level to it’s customers it has been named a Nojoom Partner as well. So Customers can now redeem their Nojoom points from Jumbo Electronics.


Jumbo  Electromech Engineering

Jumbo Electromech Engineering is a new initiative by the Jumbo Group which was formed by consolidating some of the activities under Jumbo Electronics.  Jumbo Electromech Engineering provides Total Solutions to the B2B & MEP sectors.


Jumbo Electromech’s varied range of products and solutions include:


HVAC Solutions:

From Residential Air Conditioners to Commercial Air Conditioners or functional to super luxury type for residential needs or CDSU, MPS, Floor Standing, Ceiling Cassette, Multi V (VRF Systems) and Chillers for commercial requirements, Jumbo has a complete range of HVAC solutions for all types of projects.  Jumbo has already executed over 3,000 small to large projects since its inception.


Built-in & Stand alone Appliances:

Jumbo has a variety of built-in products like cooking range, hoods, refrigerators, washing machines & dish washers which are easy to install and maintain. With brands like LG, Ariston & Indesit to choose from customers are spoilt for choice.


Fire Alarm & Protection:

Jumbo provides Civil Defense Approved complete turn-key solutions for fire and safety equipment such as sprinklers, fire fighting systems and accessories along with installation, maintenance and management of total systems with technically qualified and experienced professionals.


Security Solutions:

Be it CCTV, Access Control or Intruder Alarms, Jumbo has a comprehensive range of security solutions to offer with cost effective and quality assured installations. Jumbo is a MOI approved CCTV installer.


Digital Signage Solutions:

Digital Signage applications like Video Wall in Auditoriums, Information Screens at Airports or Entertainment Network for malls, Hotel interactive digital screens are some of jumbo’s professional applications already executed in many projects.


Communication Solutions:

Communication solutions like voice, data & internet applications, IP PBX, Digital Intercoms & Wi Fi along with structured cabling, optical network and Telephone block wiring are all part of our communication solutions.


Satellite & IP TV Solutions:

Satellite TVs, IP TVs & Interactive TVs for residential and hospitality application are also provided at Jumbo in order to provide a single point contact for all their needs.


Convenience Solutions:

Convenience solutions include Parking Management, Q Management & People counting which provide convenience thereby improving your customer’s experience.


Power Tools:

Solutions through world a renowned brand - HITACHI for the construction industry include hammers, grinders, cutoff machines and saws for concrete, steel, wood & aluminum.



Customer Care:

Customers are the lifeline of Jumbo and the spirit to serve and care for them is based on this unshakeable conviction. Located at Salwa Industrial Zone, Jumbo Service Centre boasts of an area of 2200 square meters with dedicated and ample space for Reception, Workshop and a Spare Parts Store & a Training Academy to ensure continuous skill up gradation. In addition to this 3 satellite service centers in Wakra, Airport Rd & Garaffa. With over 180 trained technicians and support staff, the integrated Service Center provides service to electronics, home appliances, air conditioners, mobile phones and IT products all at one place.  Further, a dedicated fleet of Mobile workshop facilities provide repair and maintenance services at the Customer’s place itself thus enabling convenience for them.  The customer care division with its vast team attends an average of 800 service calls per day.


Supply Chain & Logistics:

Jumbo’s Supply Chain & Logistics plays a major role for the movement of all products with ease from its Warehouses to its Showrooms, Hypermarkets, Dealers, Customers residence and Project Sites.  Located at Salwa Industrial Zone, 5 warehouses boast of a total storage area of 25,000 square meters with support from 200 employees and a fleet of 130 vehicles. Customer-focused Delivery Model and Systematic Racking Systems for Material Storage & Handling ensure smooth delivery of products thereby making the Logistics Division a major contributor for the smooth in flow and out flow of products for the organization. On a Normal day the logistics division delivers around 400-500 products to up to 250 customers. This figure goes up during peak season with upto 500-600 units to 325 customers.


Future Plans:

Ø  Jumbo has always planned for the future meticulously and 35 years of operations in Qatar is a testimony to that. Jumbo has chalked out ambitious plans for a secured and sustainable future; the highlights being:

o   Opening of new Showrooms - exclusive to LGs high end range of products that will cater to the demands of high net worth individuals in select areas.

o   The groups’ subsidiary company ‘Spark Lifestyle Electronics’ a premium electronics store, with an area of 600 Sq. Mtr has been in operation for the past one year at Dar Al Salaam mall. The second showroom is planned as a multi-brand Big Box concept mega electronics retail outlet with a 2500 sq mtr area in an upcoming mall that will open shortly.

o   The company aims to reach QR 1 million sales online through in this year and will be targeting 3 times the growth in the next year.

o   Setting up a Full fledged facility management division that will cater to all kinds of annual maintenance facility related services of existing projects and forthcoming high end and medium projects.

o   The company also plans to foray into Major IT hardware and software solutions, building management solutions etc.

o   Adding 3 more satellite service centers with an outlet for spare part distribution in the Al Furjan neighborhood shopping complexes at Um Al Saneem, Rawdat Al Gadeem and Rawdat Al Hamama in the interior parts of the country to bring service facilities within easy reach of its customers.

o   Issue of 10,000 new Jumbo Digits Loyalty Cards during the 35th anniversary year to appreciate the continued patronage of loyal customers. They will be entitled to extended warranty and special promotions on all products purchased from Jumbo.

o   Expanding the MEP Division with a focus on high-value projects to cater to ongoing projects in the country.

o   It has already commenced a real estate division, budgeted an Investment of around QR 500 million for the next few years in Real Estate development, buying, leasing and sales. Completed projects include 2 medium apartment towers in Doha. A 110 villa complex is being developed at Wakra and a corporate office and showroom complex at Energy city - Lusail.


Other Activities

Ø  Many social & community related activities such as Blood Donation Campaign, environmental & green initiatives, Drawing Competitions for Students, Cookery Demonstrations & competitions for women will be held during the year.

Ø  Appreciation Awards for long serving employees, and many more welfare activities.


Today, the Jumbo Group touches over 1500 customer lives daily with better products and services through installation, deliveries, after-sales service and repairs.

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