News

Feb-06, 2014

BROTHER INTERNATIONAL (GULF) FZE reveals,  New Monochrome Laser series during the  Channel meet 2014 , Qatar

The HL-1110, DCP-1510, MFC-1810 and MFC-1815 have been tailor made to address demands of high quality and cost effective prints from region’s consumers and SMEs.

BROTHER INTERNATIONAL (GULF) FZE, a group company of Brother Industries, Ltd., one of the leading global manufacturers of laser and Inkjet printing devices, has revealed its latest range of monochrome-laser printers / Multi-Function Centers (MFCs) models during  the CHANNEL MEET held on Tuesday (January 28 th, 2014 ) at JADE A  of the Oryx Rotana Hotel, Doha, Qatar. The new series, which includes the HL-1110, DCP-1510, MFC-1810 and MFC-1815, have been specially designed to meet the demands of reliability, high quality and cost-effective prints from the region’s consumers and small and medium sized businesses (SMEs).

The Guest of Honour Mr. Sohail A Kidwai, Deputy General Manager,, BROTHER INTERNATIONAL (GULF) FZE, presented the new range to the elite gathering. Also present during the event were Mr.Sajed Jassim M Sulaiman – Vice Chairman & Managing Director Video home & Electronic Centre (VHE),Qatar, Mr.CV Rappai- CEO, VHE Qatar, Mr.Manoj Kumar J – AGM-MB ,VHE Qatar along with other VHE officials and the Channel partners and Corporate clients ,SME’s and System Integrators.

The two main aspects of this newly released line are ‘affordability’ and reliability.’ These new models have been designed and developed based on studies that the company has made on the current market trends and what end users want in a printer. In line with this, BROTHER INTERNATIONAL has come up with this dynamic new range of monochrome laser printers that are not only competitive priced but also utilizes similarly priced toner cartridges—affording users with lots of savings. Moreover, each unit comes with a three-year warranty, in terms of reliability. All printers come with an enhanced two-roller system that ensures hassle free printing.


Brother Introduces Innovative New Holographic Security Label to identify genuine Brother Consumables at the point of purchase - before they buy

Brother Industries. Ltd., has introduced an innovative holographic security label*1 replacing the current holographic security label that gives customers the ability to identify genuine Brother Consumables at the point of purchase - before they buy. The label is introduced for ink cartridges, toner cartridges and drum units for Brother Printers and All-in-Ones – the production started in September and all cartons will carry the new labels in the months to come while the current stocks are sold out in the market.

Along with the continued, aggressive legal action against counterfeiters, the new security label is critical to the Brother Group’s active approach to combating the availability of inferior counterfeit Brother Consumables.

Until now, there was no practical method for customers to distinguish between high-quality, genuine Brother Consumables and inferior, trademark-infringing counterfeits prior to their purchase. Consequently, some customers may have experienced poor product performance or outright product failure, likely caused by the counterfeit consumables they unwittingly bought.

In an effort to limit consumer exposure to low-quality counterfeit products, Brother has adopted a revolutionary holographic security label. Each security label has two holograms that provide definitive visual authentication, and the online authentication system allows users to verify the authenticity of the product in hand by scanning a Data.

Matrix code with a Smartphone or entering the unique product identification number at www.brother.com/id/. The online authentication system features the additional functionality of empowering consumers to report suspicious or counterfeit products directly to Brother Group, resulting in quick action to eliminate counterfeit products from the market.


Brother is pleased to leverage this authentication technology to instill customers with confidence that they are purchasing high-quality, reliable, genuine Brother Consumables. Customers gain true peace of mind from immediate, on-site authentication, while Brother gains the ability to move swiftly to address suspected cases of counterfeit sales and distribution.

Holographic security label image

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