Feb-03, 2014


DOHA, Feb. 2, 2014 – LG Electronics (LG) has announced the release of its latest big capacity top-loading washing machines in the Middle East. The Sapience washing machine is equipped with powerful heaters that enable warm washing for hygienic cleaning results.

Enhanced Hygiene with Powerful Heater

The hygiene-enhancing capabilities of LG’s latest top loaders are largely due to the high per-formance heater. Equipped inside the full stainless steel tub, the heater increases the water temperature up to 60 degrees Celsius, creating a warm wash for more effective cleaning.

With the stain care course, the internal temperature of the washer is raised to 40 degrees Cel-sius for effective stain removal. Meanwhile, the allergy care course employs 60    degree heat to eliminate allergy-causing germs and bacteria from clothing. Also equipped is an innovative steam function, a first in the top-loading washing machine industry, which rapidly increases and maintains the temperature of the internal tub,      further enhancing washing results.

LG’s new top loaders are also the only top-loading washing machines to use the heater to hy-gienically clean the washing tub1. Used in LG’s Tub Clean+, the heater raises the internal tem-perature to 60 degrees Celsius, helping to reduce dirt and germs inside of the washing machine. Tested by Intertek, LG’s Tub Clean+ course makes it 99.99 percent effective at sterilizing the washer tub. Furthermore, the full stainless steel tub    results in up to 90 percent3 less bacteria growth than a conventional LG plastic washer tub. It has also been tested by Intertek for its ability to limit bacteria growth.

Increased Washing Performance with 6 Motion Technology

LG’s Inverter Direct Drive motor uses a precise control system to enable its proprietary 6 Motion technology to work efficiently. Backed by a 10-year warranty, the Inverter Direct Drive also provides quiet, reliable operation. Each wash cycle combines up to six different wash motions including wave force, agitating, rubbing, compressing, rotating and swing to deliver revolutionary washing results while being very gentle on fabrics.

LG’s top-loading washing machines also include the Jet Spray, which reduces water usage throughout the course of the rinse cycle. Unlike LG’s conventional rinsing where the entire tub is filled with water first, the Jet Spray sprays clean water from a valve at the top of the machine while the tub spins, extracting the dirty water. The innovative feature helps reduce water usage by an impressive 27.5 percent4 and allows LG’s top loaders to complete a wash cycle up to 17.1 percent5 faster than a normal wash course6.

New Design with Touch Display

Each top loader comes with an advanced, Touch LED Display, which consumers can use to easily select and adjust washing settings, as though using a smartphone. The highly trendy Black Touch LED Display on LG’s washing machines is also complete with a simple and sleek design.

LG’s top-loading washing machines also offer innovative and aesthetically pleasing design fea-tures such as the Wide Diamond Glass – the washing machine’s tempered glass door – which not only has anti-scratch properties, but is also highly resistant to shock. The Soft Closing Door also prevents the door from closing unexpectedly on the consumer’s fingers while putting the laundry in and taking it out of the machine, offering safety, convenience and noise reduc-tion.

Additional Features for Convenience

For enhanced consumer convenience, LG’s new top loaders offer bigger capacities, even up to 20kg; making it possible to wash the bulkiest of items including large sized duvet covers, help-ing to reduce the frequency of washings as consumers can clean larger laundry loads in one cycle. Meanwhile, without the need for extra lint filters, LG’s convenient and hygienic Auto Lint Clean System automatically helps reduce lint from clothing and bedding; forcing it to the bottom of the washer where it is expelled at the end of each cycle.

“We designed these new top-loaders with the consumers’ needs in mind, making sure they pro-vided greater hygiene and a bigger capacity,” said Mr. C V Rappai CEO, Video Home and Elec-tronics the LG distributor in Qatar. Also he added that “With world leading technologies like the 6 Motion Direct Drive, LG will continue to lead the global washing machine market and maintain its efforts to become the global number one brand in the home appliance market.”

Speaking at the event Mr. Sajed Jassim Mohammed Sulaiman - Vice Chairman & Managing Di-rector of Video Home - the Sole Distributors of LG in Qatar pointed that “The production of this innovative washing machine is a step forward towards our goal for giving consumers an extra added value that meets their needs in terms of household energy and water consumption management lifestyle. Providing environment and health friendly products combining trendy design and smart technologies to deliver high level integrated solutions that elevate the level of the consumers' everyday lifestyle, reflected on their well-being”.

The Event was held in LG Life Style Gallery in Airport road  and Mr. Jamie Hwang – General Manager – LG GF for Home appliances , Mr. Joonkyu Shin – Marketing Manager - LGGF , Mr. Mohamad  Anis  - General Manager, Video Home , Mr. Mohammed Hashir – Divisional Manager,  were also present.

  1. As of July 18, 2013. Global Web Site
  2. Types of bacteria removed for tub sterilization: Escherichia coil and Staphylococus aureus.
  3. Type of bacteria for test was Pseudomomas aeruginosa. When P. aeruginosa had been exposed to PP and STS, the decreasing rate for STS against PP was 94% after 12 days.
  4. Tested by Korea Apparel Testing & Research Institute. Test model: LG T4632V0Z.
  5. Tested by Korea Apparel Testing & Research Institute. Test model: LG T4632V0Z.
  6. Test results from a comparison between a normal wash course and an eco wash course. Test model: LG T4632V0Z.
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