May-09, 2013

LG Provides a Simple, Intuitive Smart TV User Experience with an
Enhanced Magic Remote and Expanded Search and Share Capabilities


Doha, Qatar May,08 2013 – LG Electronics (LG), a global leader and technology innovator, unveiled its new SMART TV lineup at the Raddisson Blu Hotel in Doha. The 2013 SMART TV lineup offers easier content access and sharing along with an updated Magic Remote for a simplified, intuitive user experience (UX).

Smart Control

LG’s flagship model, the 55-inch LA 8600 offers the very definition of Smart Control with its enhanced Smart Home Interface which allow users to easily access their favourite programs, premium and local content . The Magic Remote has been redesigned to fine-tune content and menu navigation, making interaction as simple and intuitive as possible. The device incorporates the fundamental control capabilities of Magic Remotes – point, wheel, gesture and voice recognition. LG’s Smart Control with Magic Remote is like no other system, enabling users to experiment and discover the most comfortable way to enjoy their LG Smart TV.

Smart Sharing

The enhanced SmartShareTM feature offers users the ability to mirror or transfer content from smart devices to LG Smart TVs via a multitude of connectivity options, including WiDi and Miracast. The 2013 lineup will enhance inter-device sharing further by implementing Tag On. This feature immediately connects two devices for speedy media sharing. To use Tag On, the user simply holds a smartphone or other NFC-enabled device against the NFC sticker on a 3D Smart TV.

Smarter Discovery: Premium and Local Content

Smart TV users have a steadily growing selection of content to choose from the wide range of premium and local apps available. To further exemplify the experience, LG has launched a handful of new local apps, which users will find informative and exciting. The new locally-developed LG Local Apps for GCC are: Timeout Dubai,, Alaan TV, Zawya, Roya TV, LBC, City 7, CNBC Arabia, Shoof AL Kass, eTarab, Ikbis, AnaZahra, DMTV, Sports360 as well as Facebook, Twitter and YouTube. This testifies the brands commitment towards the development of applications and strong partnerships.

Magic Stand and CINEMA SCREEN Design

The new 2013 models embody LG’s minimalist CINEMA SCREEN Design. The TV’s bezels have been significantly reduced to provide a greater sense of immersion. The Magic Stand further enhances the effect, enabling the screen to appear as if floating. Both elegant and functional, the stand complements the screen without creating any visual distraction. This sleek formation effortlessly blends into any modern interior design scheme. The stand also features a convenient swivel and roller function, allowing the TV to be repositioned with ease.

Comfortable CINEMA 3D

LG’s CINEMA 3D Smart TVs employ Film Patterned Retarder (FPR) technology for superior 3D viewing comfort. This technology uses lightweight glasses to create a comfortable 3D viewing experience without the distracting flicker or crosstalk of active shutter-style glasses.

Eco-Friendly and Safe

LG’s CINEMA 3D Smart TV has won CES Innovations Awards for its superiority in hardware and software a number of times, including at the 2013 CES Innovations Awards.

“LG always strives to provide the most engaging, most convenient user experience to consumers in the region,” said Mr. D.Y. Kim, President of LG Electronics, Gulf FZE. “We have been singularly uncompromising, both in developing and improving the LG Smart TV platform. As a result, we are confident that our 2013 models with an intuitive user control via the Magic Remote will shatter all expectations and demonstrate that LG has moved the medium of Smart TV forward.”

Speaking at the launch, Mr.C.V.Rappai – Director & General Manager of Jumbo Electronics – Said “ The all new LG TV lineup 2013 is the ultimate in user experience & unparalled in the industry with many unique features which LG has to offer. This new lineup we would further enhance our market share in the LED & 3D category to be the leaders in providing innovative technology & solution to the ever demanding customers. He also thanked all the patrons for their confidence in the LG range of products & services

Present at this occasions were top managements from all leading hypermarkets & LG dealers along with many other distinguished VIP guests.

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